WeMaple Season 3 illuminates the true potential of inclusion, and the power that comes from collaborative intelligence and technology.
We need to be held accountable that when Eavor says we're out to change the world, we actually do it.
We believe our partnership with BOC will be very fruitful for both sides and is an important step for Indigenous storytelling and highlighting CCC’s technological and clean energy development projects.
Our goal with this documentary involving TransPod is to bring Indigenous stories front and center, and we’ll do this by showcasing their skills and expertise in the construction of this next-generation transportation marvel.
Meet The Team
Matt Keay
Executive Producer
Graham McGinn
Director
Pamela Shah
Content Creator
Oksana Drahan
Social Media Coordinator
Cowboy Smithx
Co-Producer
Andrew Peloso
Director of Photography
Riley Patten
Line Producer
Jon Cubid
Post Supervisor/Senior Editor
Alea Chen
Editor
Danielle Peloso
Production Assistant
CALGARY and EDMONTON, Alberta – Jan 14, 2025 – WeMaple, a visionary film production company committed to narrating compelling stories about technology and innovation, has signed a Letter of Intent (LOI) with Airdar, an intelligent emissions and odour monitoring technology company, to produce a compelling documentary film.
In the spirit of collaboration and exploration, the WeMaple team participated in a unique and inspiring workshop led by renowned filmmaker and content creator Cowboy Smith X. Grounded in Indigenous practices, the workshop was designed to spark meaningful and creative brainstorming for future projects. It offered participants
Alberta’s thriving tech sector is concentrated at Studio Bell in Calgary, as the 7th annual Start Alberta Tech Awards recognized local emerging initiatives. The event platforms individuals and organizations that express the ambition to shape Alberta’s technological and entrepreneurial landscape, highlighting advancements across industries like fintech and
WeMaple’s documentary, Underground, Underdog: The Eavor Story, the first episode of Season 3, has won gold in the documentary category at the MarComms 2024 Awards. The film chronicles a team of geoscientists and engineers who left behind established careers in oil and gas to pursue the bold,
eStruxture is making a bold $750 million investment in Alberta with the construction of CAL-3, the province’s largest and most advanced data centre, reflecting the growing demand for AI technology. The state-of-the-art facility, located north of Calgary in Rocky View County, will open in the fall of
Calgary-based startup EnviCore has raised $4.2 million in seed funding to develop a technology that can reduce cement production’s carbon footprint by up to 30 percent. EnviCore produces supplementary cementitious materials (SCMs) using recycled materials like mining waste and recycled concrete, which can replace up to 35
Boast, an R&D and tax credit intelligence platform, has announced a partnership with Platform Calgary aimed at driving innovation and supporting small businesses in the Calgary tech ecosystem. The partnership will see combined expertise to help startups, scaleups, and entrepreneurs maximize their innovation potential. This includes the
At the Calgary-based Energy Disruptors: UNITE 2024 summit, a key message emerged from a panel of industry leaders: Canada must accelerate its energy transition by offering stronger government incentives to support startups and boost the country’s global competitiveness. Panellists discussed how energy will shape the future of
A Canadian AI-powered medical scribe program, called Scribenote, has secured $8.2 million in seed funding to address escalating burnout in the veterinary profession. The idea was founded in 2019 by a University of Waterloo student, Ryan Gallagher, whose veterinary sister was struggling with long hours due to
The Canadian federal government has initiated public consultations on the country’s first AI strategy for federal public services. Announced by Minister Anita Anand, President of the Treasury Board, the initiative aims to gather Canadians’ feedback on how AI should be used within the federal government. This process
World Geothermal Energy Day, a global collaborative initiative that celebrates the profound impacts of geothermal energy, is happening on October 17, 2024. MicroSeismic has been named the executive flagship sponsor of this event and will host a celebration event at Houston’s Karbach Brewery. The event will acknowledge
Brand Partnership Structure
TOTAL PROJECT COST $500,000
BOC $250k
(BOC Sources)
Partner(s) $250k
(Brand Partner Contribution)
- Insurance
- Production Costs
- Directors
- Overhead
- Broadcaster
- Promotion
- Cameras
- Sound
- Studio
- Marketing
Brand Partnership Levels
- Custom Produced 10 minute feature in an episode of your choice
- Logo recognition in TV show
- Logo recognition throughout social media
- Logo recognition on promotional materials
- Bonus 90-minute Visual Communications Strategy Session with Producers
- Custom Produced 22 minute documentary in the series
- Logo recognition in TV show
- Logo recognition on all promotional materials
- Logo recognition throughout social media
- Bonus 90-minute Visual Communications
Strategy Session with Producers
+
- Recognition in closing credits of TV broadcast
- Invitation to all events and private screenings
- Official brand partner to full 6×22 minute series!
- Logo recognition in TV show
- Logo recognition throughout social media
- Logo recognition on promotional materials
- Bonus 90-minute Visual Communications Strategy Session with Producers
+
- Recognition in closing credits of TV broadcast
- Invitation to all events and private screenings
+
- SPONSORSHIP OF ENTIRE SERIES – ”This episode brought to you by…”
- Share all episodes of series
- Bonus 10 videos as deliverables for your own marketing!
- Access to all b-roll footage and interview content
- Editorial and Creative input
- Bonus 90-minute Visual Communications Strategy Session with Producers
- 10% discount on all marketing services for 24 months
- Official brand partner to full 13×22 minute series!
- Logo recognition in TV show
- Logo recognition throughout social media Logo recognition on promotional materials
- Bonus 90-minute Visual Communications Strategy Session with Producers
+
- Recognition in closing credits of TV broadcast
- Invitation to all events and private screenings
+
- SPONSORSHIP OF ENTIRE SERIES – ”This episode brought to you by…”
- Share all episodes of series
- Bonus 36 videos as deliverables for your own marketing!
- Access to all b-roll footage and interview content
- Editorial and Creative input
- Bonus 90-minute Visual Communications Strategy Session with Producers
+
- Speaking opportunity at events
- PR & Social Media Strategy
- 15% discount on all marketing services for 24 months
Ballpark Time Lines
Letter of Intent (LOI)
Brand Partnership Agreement
Announcement (Press Release)
Strategic Planning Session
Pre-Production (60 days)
Production (100 days)
Post Production (100 days)
Final product delivered to Brand Partner(s)
Projects go to television broadcaster
July 1 – Canada Day 2024 week
Ongoing PR and social media promotion
Paid advertising online (Facebook & Instagram)
Managing digital campaign to promote TV broadcast
FAQ
Season 1 was produced in 2017 and aimed to capture compelling Canadian narratives aligning with Canada’s 150th birthday. The six episodes included a partnership with Calgary Arts Development about music, Indigenous culture, Beakerhead, and many others. The other episodes included Shambalah’s 20th anniversary (Canada’s longest running electronic music festival), the inspiring journey of Sudanese rapper Samuel Mijok Lang (known as Hot Dogg), and the experiences of two young boys managing seizures, which showcased the potential benefits of medical cannabis. The episodes were submitted to TELUS Optik TV VOD.
Season two went into production in 2019 and carried on into 2020. The spirit behind Season 2 was Canada’s energy story, past, present, and future. This season featured a spectrum of interviews representing diverse political viewpoints about the energy transition. It was important to also acknowledge Canada’s rich oil and gas history in the context of this season, and openly discuss the polarized debate about climate change. In addition to some fantastic experts, and beautiful B roll and Alberta scenery, this season also talked about mental health and Matt Keay’s personal journey.
Beyond the storytelling opportunity, Season 2 was produced and edited in a way to distribute it into one-minute short videos on Instagram and YouTube to satisfy modern audiences and experiment with the effectiveness of short form video.
What we can expect in Season 3 is a substantial increase in production quality, marketing, distribution, and overall attention to the series. The current brand partners are some of the most innovative companies not just in Canada, but on Earth. As this season progresses, more partners will come in and we aim to maintain our editorial and journalistic integrity to ensure that we satisfy WeMaple’s documentary storytelling principle. We will do this by adhering to the guidelines set out by the Canadian Audio-Visual Certification Office.
It’s going to be fun!
The WeMaple Video Show is both a podcast and video show on YouTube designed to support Business on Camera (BOC) and WeMaple in building effective teams, team management and leadership and streamlining our ability to connect with brand partners and members of the community in a new and unique way. We use basic equipment, including lighting, microphones, and cameras just simply to streamline the process and build our team.
The documentary series is a much more sophisticated, high-profile, and high-production value. It will be a true documentary storytelling project that will consist of six 20-minute films that will go on traditional broadcast on TELUS Optik TV VOD. It will also be distributed online depending on the promotion plan for that particular film. You can follow us on social media @wemapleofficial on Instagram and find us on YouTube (@wemaplecanada) as well.
Since 2010, BOC has independently fundraised and produced 17 documentary film projects in collaboration with the federal government, provincial government and other partners. Recently, WeMaple has been incorporated in the Province of Alberta as a single-purpose corporation under the name 2526858 Alberta Ltd. with the sole purpose of producing WeMaple Season 3 as an independent entity.
While BOC is the official promoter of WeMaple Season 3, you’ll notice many of the team members support both BOC and WeMaple. We’ve found that the synergy between the two organizations produces extraordinary results as a team.
Past and Present Partners
