H2O Innovation Signs Letter of Intent with WeMaple

CALGARY, Alberta, and QUEBEC CITY, Quebec – Nov 23, 2023 – Business on Camera (BOC), award-winning marketing and communications company, has signed a Letter of Intent (LOI) with H2O Innovation, best-in-class water solutions technology and services, to produce a documentary film as part of WeMaple Season 3.

This intention paves the way for deeper cooperation between Business on Camera (BOC), Clean Communities Corporation, WeMaple, and H2O Innovation. The signing of the LOI provides a framework for both sides to identify collaborative opportunities for joint development of the film, and gives opportunity for H2O Innovation to leverage BOC’s advanced media ecosystem and robust creative team.

WeMaple started as a grassroots effort to celebrate amazing achievements of Canadians for the country’s 150th anniversary in 2017 through creative visual narratives. Since then, the WeMaple series has expanded to focus on stories of innovation, excellence, and perseverance across the nation. WeMaple Season 3 illuminates the true potential of collaborative intelligence and the power of technological advancements.

“This group is at the forefront of innovation, globally, in the water space. Their work is very impressive and in alignment with the series as a whole,” stated BOC CEO Matt Keay.

“Being a partner with H2O, representing them in Canada, CCC aspires to bring the best global technologies to bear down upon the First Nations drinking water systems and wastewater systems in Canada. We want to work with the provincial and federal departments to solve complex funding models and come up with easy-to-understand solutions,” said CCC CEO Jody Linklater.

“We’re looking forward to working with First Nations communities that have water issues and the many challenges surrounding that, and we’re happy to be a part of that. We’re hopeful that we can provide as many people with safe water as possible, given the current context,” said H2O Vice President Fraser Kent. 

To see an array of WeMaple’s content, click here.

About WeMaple

WeMaple is a film production company that collaborates with grassroot Canadians with an aim to tell their extraordinary stories. It transformed into a single-purpose corporation after being founded by Business on Camera in 2017. WeMaple is pleased to highlight the narratives that showcase Canada’s strong, resilient, and unique identity. The company strives to keep exploring more Canadian success stories through meaningful conversations with entrepreneurs, category leaders, and innovators– and delve into what it means to be a member of the True North, Strong and Free.

About H2O Innovation

H2O Innovation is a complete water solutions company focused on providing best-in-class technologies and services to our customers. Our activities rely on three pillars: i) Water Technologies & Services (WTS) applies membrane technologies and engineering expertise to deliver equipment and services to municipal and industrial water, wastewater, and water reuse customers, ii) Specialty Products (SP) is a set of businesses that manufacture and supply a complete line of specialty chemicals, consumables and engineered products for the global water treatment industry, and iii) Operations & Maintenance (O&M) provides contract operations and associated services for water and wastewater treatment systems. Through innovation, the company strives to simplify water.

Matt Keay
Executive Producer WeMaple

Business on Camera is the official promoter of WeMaple Season 3. WeMaple, single purpose entity is a registered corporation in the province of Alberta.