Olds College Signs a Letter of Intent with WeMaple

CALGARY, Alberta, and Olds, Alberta – Dec 19 2023 – Business on Camera (BOC), award-winning marketing and communications company, has signed a Letter of Intent (LOI) with Olds College, leading institution in groundbreaking agricultural technology, to produce a short documentary film as a part of WeMaple Season 3.

This intention paves the way for deeper cooperation between Olds College, and the WeMaple documentary series. The signing of the LOI provides a framework for both sides to identify collaborative opportunities and joint development of the 10-minute film. Furthermore, it gives the opportunity for Olds College to leverage WeMaple’s advanced media ecosystem and robust creative team.

WeMaple started as a grassroots effort to celebrate amazing achievements of Canadians for the country’s 150th anniversary in 2017 through creative visual narratives. Since then, the WeMaple series has expanded to focus on stories of innovation, excellence, and perseverance across the nation. WeMaple Season 3 illuminates the true potential of collaborative intelligence and the power of technological advancements.

“Olds has been such a fantastic partner. During our tour of the college, we learned so much about the integration of technology into agriculture, including AI, and it’s very exciting,” says WeMaple Founder Matt Keay.

“Olds College is home to state-of-the-art agriculture technology, and it’s taking a leadership role in the future of farming and human nutrition. We believe that a story showcasing this is not only pivotal for sustainability, but for demonstrating the integral role Alberta plays in global agricultural markets,” states Vice President of Development at Olds College Todd Ormann.

Stay tuned for Q1 2024 for the brand new WeMaple Documentary Trailer for Season 3.

About WeMaple

WeMaple is a film production company that collaborates with grassroot Canadians with an aim to tell their extraordinary stories. It transformed into a single-purpose corporation after being founded by Business on Camera in 2017. WeMaple is pleased to highlight the narratives that showcase Canada’s strong, resilient, and unique identity. The company strives to keep exploring more Canadian success stories through meaningful conversations with entrepreneurs, category leaders, and innovators– and delve into what it means to be a member of the True North, Strong and Free.

About Olds College of Agriculture and Technology

Olds College is a leading post-secondary institution in advancing facets of the agriculture industry. Through their dedication to pioneering new technologies and solutions, they are collectively addressing the challenges of feeding a growing population, reducing agriculture’s environmental impact, and enhancing the agricultural and agri-food industries in Canada and around the world. Innovative offerings, including a cutting-edge digital agriculture degree, Animal Health Education, the Equine Center of Innovation, and related technology programs, epitomize their mission to revolutionize agriculture and animal practices that benefit communities and the planet.

Matt Keay
Executive Producer WeMaple

Business on Camera is the official promoter of WeMaple Season 3. WeMaple, single purpose entity is a registered corporation in the province of Alberta.