- Insurance
- Production Costs
- Directors
- Overhead
- Broadcaster
- Promotion
- Cameras
- Sound
- Studio
- Marketing
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SEASON 3 IS HERE!
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TestimonIals
We need to be held accountable that when Eavor says we're out to change the world, we actually do it.
This intention paves the way for deeper cooperation between VentMEDIC and the WeMaple documentary series. The signing of the LOI provides a framework for both sides to identify collaborative opportunities and joint development of the 10-minute film.
Our goal with this documentary involving TransPod is to bring Indigenous stories front and center, and we’ll do this by showcasing their skills and expertise in the construction of this next-generation transportation marvel.
WeMaple Season 3 illuminates the true potential of inclusion, and the power that comes from collaborative intelligence and technology.
Meet The Team
Matt Keay
Executive Producer
Graham McGinn
Director
Pamela Shah
Content Creator
Oksana Drahan
Social Media Coordinator
Paul Clarke
PR Specialist
Andrew Peloso
Director of Photography
Riley Patten
Line Producer
Jon Cubid
Post Supervisor/Senior Editor
Alea Chen
Editor
Danielle Peloso
Production Assistant
NEWS
Alberta’s thriving tech sector is concentrated at Studio Bell in Calgary, as the 7th annual Start Alberta Tech Awards recognized local emerging initiatives. The event platforms individuals and organizations that express the ambition to shape Alberta’s technological and entrepreneurial landscape, highlighting advancements across industries like fintech and
WeMaple’s documentary, Underground, Underdog: The Eavor Story, the first episode of Season 3, has won gold in the documentary category at the MarComms 2024 Awards. The film chronicles a team of geoscientists and engineers who left behind established careers in oil and gas to pursue the bold,
eStruxture is making a bold $750 million investment in Alberta with the construction of CAL-3, the province’s largest and most advanced data centre, reflecting the growing demand for AI technology. The state-of-the-art facility, located north of Calgary in Rocky View County, will open in the fall of
Calgary-based startup EnviCore has raised $4.2 million in seed funding to develop a technology that can reduce cement production’s carbon footprint by up to 30 percent. EnviCore produces supplementary cementitious materials (SCMs) using recycled materials like mining waste and recycled concrete, which can replace up to 35
Boast, an R&D and tax credit intelligence platform, has announced a partnership with Platform Calgary aimed at driving innovation and supporting small businesses in the Calgary tech ecosystem. The partnership will see combined expertise to help startups, scaleups, and entrepreneurs maximize their innovation potential. This includes the
At the Calgary-based Energy Disruptors: UNITE 2024 summit, a key message emerged from a panel of industry leaders: Canada must accelerate its energy transition by offering stronger government incentives to support startups and boost the country’s global competitiveness. Panellists discussed how energy will shape the future of
A Canadian AI-powered medical scribe program, called Scribenote, has secured $8.2 million in seed funding to address escalating burnout in the veterinary profession. The idea was founded in 2019 by a University of Waterloo student, Ryan Gallagher, whose veterinary sister was struggling with long hours due to
The Canadian federal government has initiated public consultations on the country’s first AI strategy for federal public services. Announced by Minister Anita Anand, President of the Treasury Board, the initiative aims to gather Canadians’ feedback on how AI should be used within the federal government. This process
World Geothermal Energy Day, a global collaborative initiative that celebrates the profound impacts of geothermal energy, is happening on October 17, 2024. MicroSeismic has been named the executive flagship sponsor of this event and will host a celebration event at Houston’s Karbach Brewery. The event will acknowledge
Calgary is quickly establishing itself as a major hub for tech job growth in North America, rivalling major cities like Toronto and San Francisco. According to a recent report by real estate firm CBRE, tech employment in Calgary surged by 78 percent between 2018 and 2023, adding
The Canadian Radio-television and Telecommunications Commission (CRTC) has recently awarded $17 million through its Broadband Fund to enhance cell phone service along major roads in Newfoundland and Labrador, Quebec, and Ontario. The funds have been granted to Bell Canada, TBayTel, TELUS Communications Inc., and Sogetel Mobilité Inc.
Canada’s nuclear energy sector is experiencing a resurgence, driven by cutting-edge technological advancements that are making its usage safer and more efficient than ever before. With a history dating back to the early 1960s, nuclear energy currently generates about 15 percent of Canada’s electricity, thanks to the
Agricultural technology is steadily advancing, promising enhanced productivity, sustainability, and food security. These innovations hold the promise of revolutionizing how we grow, harvest, and distribute food across the planet. In British Columbia, provincial and federal funding aims to accelerate this transition. The B.C. On-Farm Technology Adoption Program
Alberta’s energy grid is facing growing instability as the province grapples with challenges associated with the changing climate. Two recent emergency alerts urging immediate power conservation—one during last winter and another in spring— indicate that the current electrical grid is struggling to keep up with energy demands.
A podcast hosted by the USEA Power Sector recently showcased how Alberta is a prime case study of how climate change affects the energy industry. This year, approximately 64 carry-over fires, ten times the five-year average, were seen in the province. These fires have caused significant damage,
CALGARY, Alberta – June 26, 2024 – WeMaple, a visionary film production company dedicated to telling compelling stories of technology and innovation, is excited to announce the release of the WeMaple Season 3 trailer. Founded to celebrate Canadian achievements, WeMaple has evolved to spotlight stories of excellence
CALGARY, Alberta – May 26th, 2024 – Business on Camera (BOC), award-winning marketing company and official promoter of WeMaple, has signed a Letter of Intent (LOI) with VentMEDIC, a pioneering methane emissions measurement, reporting, and verification (dMRV) technology company, to produce a short documentary film as a
Calgary, Alberta – March 15, 2024 – WeMaple, a visionary film production company committed to narrating compelling stories about technology and innovation, has signed a Production Services Agreement with VEK Labs, a leading service provider in the film production industry. This agreement creates opportunities for both WeMaple
TransPod has shared significant updates from 2023 in their recent newsletter, highlighting technological advancements and key partnerships that happened in the previous year. Among the milestones achieved, TransPod showcased significant upgrades to the power and onboard controllers for their vehicle prototype, aimed at optimizing their JetGlide™ technology to enhance
CALGARY, Alberta – Dec 21, 2023 – WeMaple has signed a Letter of Intent (LOI) with Eavor Technologies Inc., a pioneer in the field of advanced geothermal energy solutions, to produce a compelling short documentary film as a part of WeMaple Season 3. The intention behind this
CALGARY, Alberta – Dec 20, 2023 – Business on Camera (BOC), award-winning marketing and communications company, has signed a Letter of Intent (LOI) with Brogan Group, leader in sustainable and empowering project management in Canada, to produce a short documentary film as a part of WeMaple Season
CALGARY, Alberta, and Olds, Alberta – Dec 19 2023 – Business on Camera (BOC), award-winning marketing and communications company, has signed a Letter of Intent (LOI) with Olds College, leading institution in groundbreaking agricultural technology, to produce a short documentary film as a part of WeMaple Season
CALGARY, Alberta, and QUEBEC CITY, Quebec – Nov 23, 2023 – Business on Camera (BOC), award-winning marketing and communications company, has signed a Letter of Intent (LOI) with H2O Innovation, best-in-class water solutions technology and services, to produce a documentary film as part of WeMaple Season 3.
CALGARY, Alberta, and WINNIPEG, Manitoba – Nov 21, 2023 – Business on Camera (BOC), award-winning marketing and communications company, has signed a Letter of Intent (LOI) with First Nations YouthBuild (FNYBC), the Canadian branch of YouthBuild International charter schools, to produce a documentary film as part of
Business on Camera (BOC) is eager to explore a documentary series that narrates the modern challenges and adaptations within the agriculture industry. In a world racing to feed an estimated 9 billion people by 2050, agriculture faces multifaceted challenges as it aims to adapt to global changes
WeMaple Season 3 has been awarded an Alberta Media Fund (AMF) grant of $124,625 through the Alberta Made Production Grant (AMPG) stream, which is equivalent to 25 percent of all eligible Alberta costs. In addition, WeMaple Season 3 has been approved for the Training and Mentorship Incentive,
CALGARY, Alberta, and WINNIPEG, Manitoba – Oct. 17, 2023 – Business on Camera (BOC), award-winning marketing and communications company, has signed an agreement with Clean Communities Corporation (CCC), leading Indigenous cleantech company to produce a series of episodes capturing remarkable stories about people involved in infrastructure, energy,
CALGARY, Alberta, and TORONTO, Ontario – Oct. 17, 2023 – Business on Camera (BOC), leader in producing independent documentary films, has signed a Letter of Intent with TransPod for a 22-minute documentary in Season 3. WeMaple started as a grassroots effort, using creative visual narratives, to celebrate
TELUS has established that WeMaple’s upcoming documentary series following TransPod and Indigenous youth narratives, along with other amazing stories will be distributed by TELUS Optik TV on demand service. WeMaple has broadcast via TELUS on demand service in the past to distribute its programs, and according to
WeMaple’s Public and Private financing model provides the resources to pursue an invoking new documentary series. As Clean Communities Corp (CCC) and First Nations YouthBuild Canada gear up to collaborate with TransPod, WeMaple and is eager to narrate stories of Indigenous youth involved in the project. “Business
WeMaple Daily Accountable Call
Join the WeMaple Daily Accountable Call where hold each other accountable for what we say we want to create for our companies, brands, careers, whatever it is we are up to in the world. Weekdays 15 minutes at 1:15pm MT, we discuss personal branding, marketing, PR, video, film, social media, and most importantly: Artificial Intelligence. Here’s the link to join WeMaple 1:15 – 130pm daily. Same link each day.
Brand Partnership Structure
$500,000
WeMaple – $250k
(WeMaple Sources)
Partner(s) – $250k
(Brand Partner Contribution)
- Insurance
- Production Costs
- Directors
- Overhead
- Broadcaster
- Promotion
- Camera
- Sound
- Studio
- Marketing
TOTAL PROJECT COST $500,000
WeMaple $250k
(WeMaple Sources)
Partner(s) $250k
(Brand Partner Contribution)
Brand Partnership Levels
$5K
- Custom Produced 2 minute feature in an episode of your choice
- Logo recognition in TV show
- Bonus 90-minute Visual Communications Strategy Session with Producers
+ - Recognition in closing credits of TV broadcast
$15k
- Custom Produced 5 minute feature in an episode of your choice
- Logo recognition in TV show
- Logo recognition throughout social media
- Logo recognition on promotional materials
- Bonus 90-minute Visual Communications Strategy Session with Producers
+ - Recognition in closing credits of TV broadcast
- Invitation to all events and private screenings
$25k
- Custom Produced 10 minute feature in an episode of your choice
- Logo recognition in TV show
- Logo recognition throughout social media
- Logo recognition on promotional materials
- Bonus 90-minute Visual Communications Strategy Session with Producers
+ - Recognition in closing credits of TV broadcast
- Invitation to all events and private screenings
$75k
- Custom Produced 22 minute documentary in the series
- Logo recognition in TV show
- Logo recognition on all promotional materials
- Logo recognition throughout social media
- Bonus 90-minute Visual Communications
Strategy Session with Producers
+ - Recognition in closing credits of TV broadcast
- Invitation to all events and private screenings
Ballpark Time Lines
Letter of Intent (LOI)
Brand Partnership Agreement
Announcement (Press Release)
Strategic Planning Session
Pre-Production (10 days)
Production (30 days)
Post Production (20 days)
Final product delivered to Brand Partner(s)
Projects go to television broadcaster
July 1 – Canada Day 2024 week
Ongoing PR and social media promotion
Paid advertising online (Facebook & Instagram)
Managing digital campaign to promote TV broadcast
WeMaple Video Show
Frequently Asked Questions
Season 1 was produced in 2017 and aimed to capture compelling Canadian narratives aligning with Canada’s 150th birthday. The six episodes included a partnership with Calgary Arts Development about music, Indigenous culture, Beakerhead, and many others. The other episodes included Shambalah’s 20th anniversary (Canada’s longest running electronic music festival), the inspiring journey of Sudanese rapper Samuel Mijok Lang (known as Hot Dogg), and the experiences of two young boys managing seizures, which showcased the potential benefits of medical cannabis. The episodes were submitted to TELUS Optik TV VOD.
Season two went into production in 2019 and carried on into 2020. The spirit behind Season 2 was Canada’s energy story, past, present, and future. This season featured a spectrum of interviews representing diverse political viewpoints about the energy transition. It was important to also acknowledge Canada’s rich oil and gas history in the context of this season, and openly discuss the polarized debate about climate change. In addition to some fantastic experts, and beautiful B roll and Alberta scenery, this season also talked about mental health and Matt Keay’s personal journey.
Beyond the storytelling opportunity, Season 2 was produced and edited in a way to distribute it into one-minute short videos on Instagram and YouTube to satisfy modern audiences and experiment with the effectiveness of short form video.
What we can expect in Season 3 is a substantial increase in production quality, marketing, distribution, and overall attention to the series. The current brand partners are some of the most innovative companies not just in Canada, but on Earth. As this season progresses, more partners will come in and we aim to maintain our editorial and journalistic integrity to ensure that we satisfy WeMaple’s documentary storytelling principle. We will do this by adhering to the guidelines set out by the Canadian Audio-Visual Certification Office.
It’s going to be fun!
The WeMaple Video Show is both a podcast and video show on YouTube designed to support Business on Camera (BOC) and WeMaple in building effective teams, team management and leadership and streamlining our ability to connect with brand partners and members of the community in a new and unique way. We use basic equipment, including lighting, microphones, and cameras just simply to streamline the process and build our team.
The documentary series is a much more sophisticated, high-profile, and high-production value. It will be a true documentary storytelling project that will consist of six 20-minute films that will go on traditional broadcast on TELUS Optik TV VOD. It will also be distributed online depending on the promotion plan for that particular film. You can follow us on social media @wemapleofficial on Instagram and find us on YouTube (@wemaplecanada) as well.
Since 2010, BOC has independently fundraised and produced 17 documentary film projects in collaboration with the federal government, provincial government and other partners. Recently, WeMaple has been incorporated in the Province of Alberta as a single-purpose corporation under the name 2526858 Alberta Ltd. with the sole purpose of producing WeMaple Season 3 as an independent entity.
While BOC is the official promoter of WeMaple Season 3, you’ll notice many of the team members support both BOC and WeMaple. We’ve found that the synergy between the two organizations produces extraordinary results as a team.
Past and Present Partners
WeMaple adheres strictly to the integrity of the programming and maintain editorial control to ensure we align with the genres rulings in the Canadian Audio-Visual Certification Office (CAVCO) definitions. Produced with the assistance of the Government of Alberta, Alberta Media Fund. Shot on location in Alberta, Canada. Produced with the support of the Canadian Film and Video Production Tax Credit.
Copyright © WeMaple 2024
