WeMaple Season 3 illuminates the true potential of inclusion, and the power that comes from collaborative intelligence and technology.

TestimonIals

We need to be held accountable that when Eavor says we're out to change the world, we actually do it.

We believe our partnership with BOC will be very fruitful for both sides and is an important step for Indigenous storytelling and highlighting CCC’s technological and clean energy development projects.

Our goal with this documentary involving TransPod is to bring Indigenous stories front and center, and we’ll do this by showcasing their skills and expertise in the construction of this next-generation transportation marvel.

Meet The Team

Matt Keay

Executive Producer

Graham McGinn

Director

Pamela Shah

Content Creator

Oksana Drahan

Social Media Coordinator

Cowboy Smithx

Co-Producer

NEWS

Brand Partnership Structure

TOTAL PROJECT COST $500,000

BOC $250k

(BOC Sources)

Partner(s) $250k

(Brand Partner Contribution)

Brand Partnership Levels

Ballpark Time Lines

FAQ

Season 1 was produced in 2017 and aimed to capture compelling Canadian narratives aligning with Canada’s 150th birthday. The six episodes included a partnership with Calgary Arts Development about music, Indigenous culture, Beakerhead, and many others. The other episodes included Shambalah’s 20th anniversary (Canada’s longest running electronic music festival), the inspiring journey of Sudanese rapper Samuel Mijok Lang (known as Hot Dogg), and the experiences of two young boys managing seizures, which showcased the potential benefits of medical cannabis. The episodes were submitted to TELUS Optik TV VOD.

Season two went into production in 2019 and carried on into 2020. The spirit behind Season 2 was Canada’s energy story, past, present, and future. This season featured a spectrum of interviews representing diverse political viewpoints about the energy transition. It was important to also acknowledge Canada’s rich oil and gas history in the context of this season, and openly discuss the polarized debate about climate change. In addition to some fantastic experts, and beautiful B roll and Alberta scenery, this season also talked about mental health and Matt Keay’s personal journey.

 

Beyond the storytelling opportunity, Season 2 was produced and edited in a way to distribute it into one-minute short videos on Instagram and YouTube to satisfy modern audiences and experiment with the effectiveness of short form video.

What we can expect in Season 3 is a substantial increase in production quality, marketing, distribution, and overall attention to the series. The current brand partners are some of the most innovative companies not just in Canada, but on Earth. As this season progresses, more partners will come in and we aim to maintain our editorial and journalistic integrity to ensure that we satisfy WeMaple’s documentary storytelling principle. We will do this by adhering to the guidelines set out by the Canadian Audio-Visual Certification Office. 

It’s going to be fun!

The WeMaple Video Show is both a podcast and video show on YouTube designed to support Business on Camera (BOC) and WeMaple in building effective teams, team management and leadership and streamlining our ability to connect with brand partners and members of the community in a new and unique way. We use basic equipment, including lighting, microphones, and cameras just simply to streamline the process and build our team.


The documentary series is a much more sophisticated, high-profile, and high-production value. It will be a true documentary storytelling project that will consist of six 20-minute films that will go on traditional broadcast on TELUS Optik TV VOD. It will also be distributed online depending on the promotion plan for that particular film. You can follow us on social media @wemapleofficial on Instagram and find us on YouTube (@wemaplecanada) as well.

Since 2010, BOC has independently fundraised and produced 17 documentary film projects in collaboration with the federal government, provincial government and other partners. Recently, WeMaple has been incorporated in the Province of Alberta as a single-purpose corporation under the name 2526858 Alberta Ltd. with the sole purpose of producing WeMaple Season 3 as an independent entity.

 

While BOC is the official promoter of WeMaple Season 3, you’ll notice many of the team members support both BOC and WeMaple. We’ve found that the synergy between the two organizations produces extraordinary results as a team.

Past and Present Partners

WeMaple adheres strictly to the integrity of the programming and maintain editorial control to ensure we align with the genres rulings in the Canadian Audio-Visual Certification Office (CAVCO) definitions.

Matt Keay

Executive Producer

Matt comes from a background in skateboarding and documentary filmmaking. Since 2010 Matt has independently fundraised and produced 17 documentary film projects for broadcast. Other areas of expertise include Brand Strategy, Project Manager, Digital Paid and Earned Media, Traditional Advertising, and International Public Relations. Matt is a nonpartisan communications strategist who has served three political campaigns including Calgary’s Mayor Naheed Nenshi’s victory in 2010. Matt is an active community member and volunteer, Matt has served on many boards and committees including the Airdrie 2020 Alberta Winter Games as Director of Sport, Co-Chair Calgary Association of Skateboarding Enthusiasts (CASE) which fosters and supports the growth of skateboarding in Calgary.

Graham McGinn

Director

Graham is a multi-talented director, marketing expert and media production engineer with 15+ years of experience and proven knowledge of digital and social media marketing, campaign management, direct response, and search engine marketing. Paired with his expertise in the strategic planning and creation of several types of media including but not limited to brand commercials, graphic, video, audio and website design. Graham is also a creative direction and planning expert providing firm and educated methods and procedures to accomplish the goals of clients and anyone else he consults for. Graham holds degrees in Audio Visual Media Technology & Management from the Dun Laoghaire Institute of Art, Design and Technology in Dublin, Ireland as well as in Music Production & Management from the Bray Institute of Further Education in Bray, Wicklow, Ireland.

Pamela Shah

Content Creator

Pamela has over 8 years of experience writing within various disciplines, including history, humanities, social sciences, and journalism. She has two degrees in history, one being a Master’s, which she obtained from the University of Aarhus, Denmark. Additionally, she has training in producing various forms of creative content, such as graphic design, film, photography, website development, and social media management. Being an avid traveler and a lifelong storyteller, she has developed a profound respect for the human experience in both international and local perspectives, and has come to admire the complexities that intertwine with the stories of humanity. Pamela has also developed a keen interest in telling stories about innovation and technology, as she harbours a passion for sciences.

Oksana Drahan

Social Media Coordinator

As an experienced marketing specialist, Oksana has a keen eye for what is successful in the industry. She launched and managed two successful clothing brands from scratch, which achieved high positions in the trading market. Her know-how in business promotion utilizes social networking sites with target advertisements and well-known influencers. As a creative, high-efficiency professional, she delivers results that work. Developing effective teamwork has been an important component of her career, in order to achieve mutual goals. As a volunteer, she organized the opening of a music school for children. In her volunteering experience, her skills were recognized by being nominated as one of the thirty best young Ukrainian leaders (“30 under 30”) by the American publication Kyiv Post.

Cowboy Smithx

Co-Producer

Cowboy Smithx is a Blackfoot filmmaker from the Piikani Nation and Kainai Nation in Southern Alberta. He has acted in, co-produced, and directed a few short films and music videos. His best-known work is a full-feature documentary co-produced with Chris Hsiung called, Elder in the Making. It is a film about reconciliation between non-Aboriginal and Aboriginal Peoples in Canada.

Cowboy Smithx is a 2008 graduate from the Indigenous Independent Digital Filmmaking Program at Capilano University. He recently founded the REDx Speaker Series. This production serves as a platform for reconciliation between Aboriginal and non-Aboriginal Peoples. Smithx is the main stakeholder of his motion picture and film company, Eccentricus Imagery, which has been based in Vancouver B.C. since 2005.

Subscribe to WeMaple News