WeMaple Signs LOI with Airdar

CALGARY and EDMONTON, Alberta – Jan 14, 2025 – WeMaple, a visionary film production company committed to narrating compelling stories about technology and innovation, has signed a Letter of Intent (LOI) with Airdar, an intelligent emissions and odour monitoring technology company, to produce a compelling documentary film.

This intention paves the way for deeper cooperation between WeMaple and Airdar and; furthermore, to cultivate storytelling opportunities. WeMaple will collaborate closely with Airdar to develop a short film and narrative surrounding its groundbreaking technology, and how the company is set to uncover and monitor unknown emissions in North America.

“We’re thrilled to collaborate on this film project to showcase the transformative potential of Airdar’s technology. Addressing odour concerns and fugitive emissions is not just about mitigating complaints—it’s about uncovering the unseen. We believe that by highlighting what our technology can achieve, we hope to inspire others to think differently about how we approach air quality management practices,” stated Airdar Founder and CEO Dennis Prince.

WeMaple started as a grassroots effort to celebrate the amazing achievements of Canadians for the country’s 150th anniversary in 2017 through creative visual narratives. Since then, the WeMaple series has expanded to focus on stories of innovation, excellence, and perseverance across the nation. Its mission is to illuminate the true potential of collaborative intelligence and the power of technological advancements.

“Airdar will make a fantastic partner for WeMaple. Their entrepreneurial spirit and scaleable solution for the world aligns perfectly with our documentary theme,” states WeMaple Founder Matt Keay.

To watch WeMaple’s newest documentary films, click here.

About WeMaple

WeMaple is a film production company that collaborates with grassroots Canadians with an aim of telling their extraordinary stories. It transformed into a single-purpose corporation after being founded by Business on Camera in 2017. WeMaple is pleased to highlight the narratives that showcase Canada’s strong, resilient, and unique identity. The company strives to keep exploring more Canadian success stories through meaningful conversations with entrepreneurs, category leaders, and innovators– and delve into what it means to be a member of the True North, Strong and Free.

About Airdar

Airdar Inc. provides award-winning emissions monitoring services to help our clients recover valuable resources, reduce greenhouse gas emissions, improve facility safety, and resolve odour problems. Airdar works with clients to develop customized solutions that get to the root of their emission problems and provide them with confidence that they are investing in the right solutions. The Airdar technology is protected by 10 patents issued in the U.S., Canada, China, and Europe, with several patents pending.

Business on Camera is the official promoter of WeMaple Season 3. WeMaple, single purpose entity is a registered corporation in the province of Alberta.