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We need to be held accountable that when Eavor says we're out to change the world, we actually do it.
This intention paves the way for deeper cooperation between VentMEDIC and the WeMaple documentary series. The signing of the LOI provides a framework for both sides to identify collaborative opportunities and joint development of the 10-minute film.
Our goal with this documentary involving TransPod is to bring Indigenous stories front and center, and we’ll do this by showcasing their skills and expertise in the construction of this next-generation transportation marvel.
WeMaple Season 3 illuminates the true potential of inclusion, and the power that comes from collaborative intelligence and technology.
Energy demands of Canadian commercial and residential buildings are climbing fast. Alongside the rise in consumption comes a smarter way to manage it, through intelligent energy management systems that are making buildings more efficient, responsive, and sustainable. Smart building energy management leverages real-time data, sensors, and AI
As the energy landscape evolves, so do the ways we generate, manage, and distribute power. One of the most exciting innovations transforming electricity grids worldwide is the concept of Virtual Power Plants (VPPs). These digital platforms aggregate and coordinate decentralized energy resources, like solar panels, batteries, and
As global energy needs continue to evolve, the oil and gas sector is turning to a powerful new tool to stay efficient, competitive, and sustainable: artificial intelligence. Once reliant on manual geological surveys and trial-and-error drilling, the industry is now embracing AI to unlock deeper insights, reduce
New challenges are emerging as a result of the growing electric vehicles (EVs) industry across Canada. One predominant challenge is how to build charging infrastructure that’s as smart and scalable as the vehicles themselves. The answer is increasingly coming from AI, which is quietly transforming how we
As Canada edges closer to a clean energy future, optimizing the electrical grid has become a national priority. Enter smart grid optimization: the next leap in how we distribute, manage, and conserve electricity. A “smart grid” refers to an electricity network enhanced with digital technologies that monitor
As Canada accelerates its shift to clean energy, one technology is quietly reshaping the way utilities plan and operate: AI-driven energy forecasting. Traditionally, forecasting energy demand relied heavily on historical data, weather patterns, and statistical models. While these tools have served well, they often fall short in
Geopolitics is unfolding a different kind of diplomacy, one built not on megawatts, machine learning, and multi-billion-dollar joint ventures rather than military alliances. The UAE and Russia are quietly accelerating an economic realignment that could redefine how we think about power, both energy and influence. At the
As AI adoption accelerates across Europe, the European Union is taking steps to ensure its digital growth doesn’t drain vital water resources. Set to be unveiled next month, the EU’s new Water Resilience Strategy will introduce performance caps on water use in data centres by the end
Energy infrastructure is responsible for powering multiple facets of our daily lives. From transmission lines to transformers, the health of these systems directly affects everything from heating our homes to powering our public transit. In a country as vast and climate-diverse as Canada, maintaining that infrastructure has
Imagine a future where the lights in your home are powered by clean energy from across the country: wind from Alberta, solar from Ontario, hydro from Quebec, and geothermal from every province. That future is already in motion. A new Pan-Canadian electricity initiative is aiming to knit
Energy markets are fast, complex, and constantly changing. Prices rise and fall by the minute, influenced by weather, supply, demand, and geopolitical shifts. Traditionally, managing these dynamics took a team of experts, spreadsheets, and a bit of guesswork. Now, AI is transforming the way energy is traded,
As Canada’s energy needs grow and climate extremes become more frequent, the pressure on our electricity grid is mounting. Instead of accumulating more infrastructure, utilities are increasingly turning to a smarter solution: demand response management. At its core, demand response is about timing. Rather than producing more
As Canada moves toward a cleaner, more resilient energy future, one question keeps rising to the surface: Where and when do we store our power? Energy storage is often called the “backbone” of a renewable-powered grid. It ensures that electricity generated from wind, solar, and hydro doesn’t
In Canada’s vast and complex power network, even a small disruption can ripple through the grid in seconds. That’s why grid fault detection is emerging as a critical focus for utilities and energy planners aiming to build a more reliable and resilient power system. Traditionally, detecting faults
Manufacturing is the backbone of Canada’s economy, and also one of its most energy-intensive sectors. As energy costs rise and environmental expectations grow, manufacturers are rethinking how they use power. Across the country, a quiet transformation is underway, driven by innovation, data, and a renewed focus on
Wind energy is one of Canada’s fastest-growing sources of renewable power. Yet, there’s one major challenge that comes with harnessing the wind; it’s unpredictable. AI is stepping in to bring greater precision to wind forecasting, making this clean energy source more reliable and efficient than ever before.
Energy audits have long been a cornerstone of effective energy management, helping businesses and homeowners identify inefficiencies and reduce waste. Today, AI is transforming this process, making audits faster, more accurate, and far more insightful. Traditional energy audits often involve manual inspections, spot measurements, and lengthy reports.
Smart meters are now a common fixture in Canadian homes and businesses. Beyond their sleek appearance and digital readouts, these devices are unlocking powerful insights that are transforming how we understand and use energy. Every minute, smart meters collect detailed data on electricity consumption, sending it back
Nuclear energy remains one of the most powerful and sensitive sources in Canada’s energy mix. With zero carbon emissions and high reliability, it plays a key role in provinces like Ontario, where nuclear power supplies over half the province’s electricity. Public trust in its safety is still
Canada is home to some of the world’s most significant hydroelectric resources, powering homes, industries, and entire provinces with clean, renewable energy. As demand grows and climate patterns shift, managing that power efficiently is becoming more complex. That’s where AI is beginning to play a transformative role
Across Canada, from municipal governments to large-scale industries, carbon emission tracking is becoming a vital tool in the journey toward net-zero. The idea is simple: you can’t manage what you don’t measure. Today’s tracking systems go far beyond spreadsheets and estimates. With the help of digital platforms,
Stablecoins aren’t hype anymore. They’re strategic tools. Retail is about to find out. A seismic shift is coming to the global payments ecosystem—and it’s not being led by crypto-native startups. It’s coming from Amazon and Walmart. The two retail juggernauts are reportedly launching their own USD-pegged stablecoins,
Alberta is a global leader in agricultural technology (agtech), blending innovation with tradition to navigate economic uncertainties and drive long-term growth. With shifting U.S. tariffs and climate challenges, Calgary’s agribusiness sector is embracing new strategies to future-proof itself. In an article written by Calgary Economic Development (CED),
Alberta is emerging as a top destination for AI data centres, with the provincial government targeting $100 billion in investments over the next five years. Cities like Fort McMurray, Grande Prairie, Pincher Creek, and Fox Creek are attracting developers due to affordable energy, strategic locations, and cooler
Swiss startup Borobotics has introduced an innovative autonomous drilling machine designed to make shallow geothermal energy more accessible and affordable. Nicknamed “Grabowski”, this compact, electric-powered drill is just 5.3 inches in diameter and 9 feet long, enabling it to operate in tight spaces such as small gardens,
Calgary has emerged as a globally recognized epicentre of innovation, experiencing exponential growth in recent years. According to CBRE, the city’s tech jobs have expanded by approximately 78 percent in the last five years. Furthermore, Calgary was named the fastest-growing tech talent market last year, adding more
CALGARY and EDMONTON, Alberta – Jan 14, 2025 – WeMaple, a visionary film production company committed to narrating compelling stories about technology and innovation, has signed a Letter of Intent (LOI) with Airdar, an intelligent emissions and odour monitoring technology company, to produce a compelling documentary film.
In the spirit of collaboration and exploration, the WeMaple team participated in a unique and inspiring workshop led by renowned filmmaker and content creator Cowboy Smith X. Grounded in Indigenous practices, the workshop was designed to spark meaningful and creative brainstorming for future projects. It offered participants
Alberta’s thriving tech sector is concentrated at Studio Bell in Calgary, as the 7th annual Start Alberta Tech Awards recognized local emerging initiatives. The event platforms individuals and organizations that express the ambition to shape Alberta’s technological and entrepreneurial landscape, highlighting advancements across industries like fintech and
WeMaple’s documentary, Underground, Underdog: The Eavor Story, the first episode of Season 3, has won gold in the documentary category at the MarComms 2024 Awards. The film chronicles a team of geoscientists and engineers who left behind established careers in oil and gas to pursue the bold,
Join the WeMaple Daily Accountable Call where hold each other accountable for what we say we want to create for our companies, brands, careers, whatever it is we are up to in the world. Weekdays 15 minutes at 1:15pm MT, we discuss personal branding, marketing, PR, video, film, social media, and most importantly: Artificial Intelligence. Here’s the link to join WeMaple 1:15 – 130pm daily. Same link each day.
$500,000
WeMaple – $250k
(WeMaple Sources)
Partner(s) – $250k
(Brand Partner Contribution)
$5K
$15k
$25k
$75k
Letter of Intent (LOI)
Brand Partnership Agreement
Announcement (Press Release)
Strategic Planning Session
Pre-Production (10 days)
Production (30 days)
Post Production (20 days)
Final product delivered to Brand Partner(s)
Projects go to television broadcaster
July 1 – Canada Day 2024 week
Ongoing PR and social media promotion
Paid advertising online (Facebook & Instagram)
Managing digital campaign to promote TV broadcast
Season 1 was produced in 2017 and aimed to capture compelling Canadian narratives aligning with Canada’s 150th birthday. The six episodes included a partnership with Calgary Arts Development about music, Indigenous culture, Beakerhead, and many others. The other episodes included Shambalah’s 20th anniversary (Canada’s longest running electronic music festival), the inspiring journey of Sudanese rapper Samuel Mijok Lang (known as Hot Dogg), and the experiences of two young boys managing seizures, which showcased the potential benefits of medical cannabis. The episodes were submitted to TELUS Optik TV VOD.
Season two went into production in 2019 and carried on into 2020. The spirit behind Season 2 was Canada’s energy story, past, present, and future. This season featured a spectrum of interviews representing diverse political viewpoints about the energy transition. It was important to also acknowledge Canada’s rich oil and gas history in the context of this season, and openly discuss the polarized debate about climate change. In addition to some fantastic experts, and beautiful B roll and Alberta scenery, this season also talked about mental health and Matt Keay’s personal journey.
Beyond the storytelling opportunity, Season 2 was produced and edited in a way to distribute it into one-minute short videos on Instagram and YouTube to satisfy modern audiences and experiment with the effectiveness of short form video.
What we can expect in Season 3 is a substantial increase in production quality, marketing, distribution, and overall attention to the series. The current brand partners are some of the most innovative companies not just in Canada, but on Earth. As this season progresses, more partners will come in and we aim to maintain our editorial and journalistic integrity to ensure that we satisfy WeMaple’s documentary storytelling principle. We will do this by adhering to the guidelines set out by the Canadian Audio-Visual Certification Office.
It’s going to be fun!
The WeMaple Video Show is both a podcast and video show on YouTube designed to support Business on Camera (BOC) and WeMaple in building effective teams, team management and leadership and streamlining our ability to connect with brand partners and members of the community in a new and unique way. We use basic equipment, including lighting, microphones, and cameras just simply to streamline the process and build our team.
The documentary series is a much more sophisticated, high-profile, and high-production value. It will be a true documentary storytelling project that will consist of six 20-minute films that will go on traditional broadcast on TELUS Optik TV VOD. It will also be distributed online depending on the promotion plan for that particular film. You can follow us on social media @wemapleofficial on Instagram and find us on YouTube (@wemaplecanada) as well.
Since 2010, BOC has independently fundraised and produced 17 documentary film projects in collaboration with the federal government, provincial government and other partners. Recently, WeMaple has been incorporated in the Province of Alberta as a single-purpose corporation under the name 2526858 Alberta Ltd. with the sole purpose of producing WeMaple Season 3 as an independent entity.
While BOC is the official promoter of WeMaple Season 3, you’ll notice many of the team members support both BOC and WeMaple. We’ve found that the synergy between the two organizations produces extraordinary results as a team.
WeMaple is a privately owned single purpose corporation registered in the province of Alberta. In film production, copyright ownership typically remains with the person or entity that makes the arrangements for the film to be made, usually the producer or production company. WeMaple Brand Partners have access to their films.
To learn more about Brand Partnerships please visit: WeMaple.com/sales
Copyright © WeMaple 2025
Executive Producer
Matt comes from a background in skateboarding and documentary filmmaking. Since 2010 Matt has independently fundraised and produced 17 documentary film projects for broadcast. Other areas of expertise include Brand Strategy, Project Manager, Digital Paid and Earned Media, Traditional Advertising, and International Public Relations. Matt is a nonpartisan communications strategist who has served three political campaigns including Calgary’s Mayor Naheed Nenshi’s victory in 2010. Matt is an active community member and volunteer, Matt has served on many boards and committees including the Airdrie 2020 Alberta Winter Games as Director of Sport, Co-Chair Calgary Association of Skateboarding Enthusiasts (CASE) which fosters and supports the growth of skateboarding in Calgary.
Director
Graham is a multi-talented director, marketing expert and media production engineer with 15+ years of experience and proven knowledge of digital and social media marketing, campaign management, direct response, and search engine marketing. Paired with his expertise in the strategic planning and creation of several types of media including but not limited to brand commercials, graphic, video, audio and website design. Graham is also a creative direction and planning expert providing firm and educated methods and procedures to accomplish the goals of clients and anyone else he consults for. Graham holds degrees in Audio Visual Media Technology & Management from the Dun Laoghaire Institute of Art, Design and Technology in Dublin, Ireland as well as in Music Production & Management from the Bray Institute of Further Education in Bray, Wicklow, Ireland.
Content Creator
Pamela has over 8 years of experience writing within various disciplines, including history, humanities, social sciences, and journalism. She has two degrees in history, one being a Master’s, which she obtained from the University of Aarhus, Denmark. Additionally, she has training in producing various forms of creative content, such as graphic design, film, photography, website development, and social media management. Being an avid traveler and a lifelong storyteller, she has developed a profound respect for the human experience in both international and local perspectives, and has come to admire the complexities that intertwine with the stories of humanity. Pamela has also developed a keen interest in telling stories about innovation and technology, as she harbours a passion for sciences.
Social Media Coordinator
As an experienced marketing specialist, Oksana has a keen eye for what is successful in the industry. She launched and managed two successful clothing brands from scratch, which achieved high positions in the trading market. Her know-how in business promotion utilizes social networking sites with target advertisements and well-known influencers. As a creative, high-efficiency professional, she delivers results that work. Developing effective teamwork has been an important component of her career, in order to achieve mutual goals. As a volunteer, she organized the opening of a music school for children. In her volunteering experience, her skills were recognized by being nominated as one of the thirty best young Ukrainian leaders (“30 under 30”) by the American publication Kyiv Post.
PR Specialist
Paul Clarke is a public relations expert who specializes in securing earned media placements to elevate brand visibility and drive new sales. With a decade of experience as a newspaper reporter and editor, he has successfully facilitated hundreds of media interviews and placements with top-tier outlets across North America.
Earned media includes positive mentions, reviews, and coverage of your business in digital articles, print stories, radio interviews, television segments, and podcasts.
This strategy provides a range of benefits, including boosting your brand awareness, enhancing customer trust, improving your domain authority and fueling social media engagement.
Executive Producer/Director
Andrew founded Vek Labs December 2017 with a clear mandate to bring cinematic visuals to the corporate and documentary space. Prior to Vek Labs, Andrew worked as a designer for over 10 years focusing on UX/UI, branding, editorial and audio production, Andrew lived in Rome, Italy, working as a marketing consultant for a variety of non-profits and institutions; including the Holy See. He is most passionate about seeing video productions and musical scores synthesize into unique stories.
Producer/Studio Manager
From filming his friends skateboarding as a kid, Riley soon realized his passion for cameras was going to last a lifetime. Riley studied film and video production at the Southern Alberta Institute of Technology. Before joining Vek Labs, Riley worked in the post-production department for Fargo Season 3. From there he moved to Vancouver, British Columbia to join the west coast film scene as an on-set dailies operator and digital imaging technician. Riley’s desire to capture meaningful moments is demonstrated by the sheer amount of time he spends working with clients to design every moment captured.
Post Supervisor/Senior Editor
Video, design and the creative arts has been a passion of Jon’s since he was a child. He loves to create projects that are both exciting and gripping. Jon has experience as a videographer, editor, and graphic designer working on a wide array of videos ranging from hip-hop music videos, corporate branding videos, and longer feature-length projects. When he’s not putting an edit together, Jon can be found playing guitar & getting inspired for edits on Netflix.
Editor
Alea Chen, a skilled editor at Vek Labs, passionately shapes storylines for client productions. With a strong desire to breathe life into narratives, Alea’s creative touch transforms ideas into captivating visual journeys. Her dedication to crafting beautiful stories through editing adds a unique layer of artistry to our projects.
Production Assistant
Danielle brings her extensive background in philosophy to the forefront of our video production team. With a keen passion for exploring intricate concepts, Danielle seamlessly bridges ideas and perspectives into visual media. As a pivotal member of our team, Danielle’s unique ability to delve into complex ideas adds depth and authenticity to our productions.